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UNION
296 Richmond St., W.
6th Floor
Toronto, ON M5V 1X2
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416.598.4944
work@unioncreative.com
info@unioncreative.com


What The Heck Is A Useful Brand?

What The Heck Is A Useful Brand?

It used to be that our favourite definition of a successful brand was “a brand or product promise for which there is no acceptable substitute”. We think that needs some augmentation/updating to better reflect the world we live in today.

a year ago
DELIVERING PIZZA TO SOCIAL MEDIA

DELIVERING PIZZA TO SOCIAL MEDIA

Pizzeria Libretto approached us with a problem: everybody loved their pizzas, but they wanted to know more about Libretto’s certification by the Verace Pizza Napoletana (VPN) association, the international body that governs the production of authentic Neapolitan pizza. In a bustling restaurant, however, there was no time or space for servers or menus to convey…

a week ago
OUR NEW CREA SPOT IS A BUST

OUR NEW CREA SPOT IS A BUST

When buying or selling their home, many people toy with the idea of not using a REALTOR® to save a little money. They don’t realize the value of the tremendous amount of knowledge and resources a REALTOR® brings to the process. In our latest spot for the Canadian Real Estate Association, a couple of new…

2 weeks ago
THE WEATHER NETWORK: HAIL CAR

THE WEATHER NETWORK: HAIL CAR

The Weather Network has been Canada’s #1 trusted weather source for 25 years. Why? Well, because as we proved, when The Weather Network predicts something, it happens. Keep an eye out for The Weather Network hail car in Toronto.

a month ago
AXE Pose For Peace

AXE Pose For Peace

What’s more attractive than a man who looks good and smells good? A man who looks good, smells good, and does good. To launch new AXE Peace, we created AXE Pose For Peace, a flirty, fun way to introduce our target to the new product and get them involved with a great cause that meets…

a month ago
Ownability Gets Pwned

Ownability Gets Pwned

Forbes.com recently posted a terrific takedown of using ‘ownable’ as a criterion for evaluating (and killing) ad ideas. I’ve always thought of the ownability of ad ideas the same as the ownability of properties in Monopoly: if someone hasn’t already landed there, it’s ownable. Any of the players can buy Marvin Gardens, but you have…

a month ago