_ Hot off the heels of March Madness check out Coke Zero’s Slideshare: It’s not your fault you can’t stop watching NCAA March Madness. Thanks to a million boring presentations (although none of ours) you probably thought Powerpoint decks couldn’t be entertaining. Coke Zero has put together a hilarious presentation on why March Madness is…

“We live in a world where we are taught from the start that we are thinking creatures that feel. The truth is, we are feeling creatures that think.” is the point of a new Fast Company blog post from Douglas Van Praet. He further demonstrates that most of our current research models don’t work off of…

Web searches, How To Videos, informative blogs and the rest of the internet have people believing they can do anything all by themselves. So buying or selling a home on your own is not only possible, but easy. The truth is, there are a lot of places where things can go wrong, like improper completion…

Known for decades for claims that its detergent removed “ring around the collar,” a newly formulated Wisk has declared a “state of detergency” on deeper sources of dirt. The dogged spokesman in a series of new online videos may be over-the-top, but as Consumer Reports tests of laundry detergent have shown, his claims are not. Wisk Deep…

“Are you the type of consumer who just waltzes into a store, carefree as you please, and picks up a jug of laundry detergent after a cursory glance at superficial factors like “price” and “it is laundry detergent?” I pity you. More specifically, I pity your clothes. And most importantly, I pity anyone who decides…