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UNION
296 Richmond St., W.
6th Floor
Toronto, ON M5V 1X2
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What The Heck Is A Useful Brand?

What The Heck Is A Useful Brand?

It used to be that our favourite definition of a successful brand was “a brand or product promise for which there is no acceptable substitute”. We think that needs some augmentation/updating to better reflect the world we live in today.

a year ago
In the jury room with Lance Martin

In the jury room with Lance Martin

A quick recap from Strategy Online: Union’s Lance Martin dissects campaigns from the last set of Cannes categories. Read The Full Article      

a month ago
PHILLY UP

PHILLY UP

For years Philly cream cheese has been positioned as “a little taste of heaven”—in other words, an indulgence. However, with research proving that Canadians want nutritious foods they can eat every day, we had to change their perception of the brand. We needed to show them that Philly is a low fat spread that gives them the…

a month ago
DELIVERING PIZZA TO SOCIAL MEDIA

DELIVERING PIZZA TO SOCIAL MEDIA

Pizzeria Libretto approached us with a problem: everybody loved their pizzas, but they wanted to know more about Libretto’s certification by the Verace Pizza Napoletana (VPN) association, the international body that governs the production of authentic Neapolitan pizza. In a bustling restaurant, however, there was no time or space for servers or menus to convey…

3 months ago
OUR NEW CREA SPOT IS A BUST

OUR NEW CREA SPOT IS A BUST

When buying or selling their home, many people toy with the idea of not using a REALTOR® to save a little money. They don’t realize the value of the tremendous amount of knowledge and resources a REALTOR® brings to the process. In our latest spot for the Canadian Real Estate Association, a couple of new…

3 months ago
THE WEATHER NETWORK: HAIL CAR

THE WEATHER NETWORK: HAIL CAR

The Weather Network has been Canada’s #1 trusted weather source for 25 years. Why? Well, because as we proved, when The Weather Network predicts something, it happens. Keep an eye out for The Weather Network hail car in Toronto.

4 months ago