What The Heck Is A Useful Brand?
It used to be that our favourite definition of a successful brand was “a brand or product promise for which there is no acceptable substitute”. We think that needs some augmentation/updating to better reflect the world we live in today.
In the jury room with Lance Martin
A quick recap from Strategy Online: Union’s Lance Martin dissects campaigns from the last set of Cannes categories. Read The Full Article
For years Philly cream cheese has been positioned as “a little taste of heaven”—in other words, an indulgence. However, with research proving that Canadians want nutritious foods they can eat every day, we had to change their perception of the brand. We needed to show them that Philly is a low fat spread that gives them the…
DELIVERING PIZZA TO SOCIAL MEDIA
Pizzeria Libretto approached us with a problem: everybody loved their pizzas, but they wanted to know more about Libretto’s certification by the Verace Pizza Napoletana (VPN) association, the international body that governs the production of authentic Neapolitan pizza. In a bustling restaurant, however, there was no time or space for servers or menus to convey…
OUR NEW CREA SPOT IS A BUST
When buying or selling their home, many people toy with the idea of not using a REALTOR® to save a little money. They don’t realize the value of the tremendous amount of knowledge and resources a REALTOR® brings to the process. In our latest spot for the Canadian Real Estate Association, a couple of new…